In a Tech Savvy World, is a Traditional Resume Enough?
Looking for a new job isn’t easy. Wouldn’t it be great to just walk into a business and hand in your resume, squeezing in a few minutes to show off your awesome personality? That’s a dream scenario;...
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Facebook Layout Changes and Why I’m Not Complaining
Yet again Facebook has made changes to its layout. And yet again, millions of users will have to relearn how to use their profiles. Even though the changes may be a tad annoying at first, we have to...
View ArticleJob Creation: Are Social Media Advocates the Answer?
Let me state the obvious, social media is big. And not just because trending topics make the nightly news. It’s big because it’s got the attention of advertisers. That means $$$. Businesses want to...
View ArticleHow Your Online Persona Creates Real Human Connections
We all know the reasons why it’s important for your business to reach out to your customers via Social Media. But with all the noise coming in from Twitter and Facebook, one has to wonder: are you...
View ArticleFacebook Fans are Powerful Brand Advocates
Where do you start when you plan on buying a new car, try out a new restaurant or look for your next vacation spot? Most likely, you either turn to online reviews or ask a friend. With the rise of...
View ArticleDoes Personalization Make Sense?
You may or may not be familiar with personalization but if you’ve used the web at all in the past decade, then I can guarantee you’ve come across it. It’s a type of sales/advertising strategy that,...
View ArticleWhen Social Media Marketing Works!
This is a great example of how Social Media Marketing should be done. Ikea - Facebook Tag / Ikea Showroom - (2009) 1:35 (Sweden) Continue reading →
View ArticleThe Importance of Honest Time Tracking
Many of you have probably felt the urge to fib a little on your timesheet to make it seem like you were more productive. I don’t blame you. Many companies use timesheets to assess how you’re...
View ArticleIs Bank Of America Using Social Media to Their Advantage?
With the recent news about Bank of America charging customers a $5 fee to use their debit card and the subsequent consumer backlash against it, one has to wonder how Bank of America could be using...
View ArticleSo You Need a CMS?
For those of you who don’t know, a CMS is a content management system that enables website owners to modify web pages and publish new content without needing the skills to modify HTML. The system has...
View ArticlePushing the Boundaries of Privacy
Someone once told me that the internet is a reflection of the world’s collective consciousness at a given time. And at a basic level this makes sense; we use social media and the internet as our...
View Article#OWS Needs a Project Management Plan
Occupy Wall Street is making the news and gaining a lot of steam, but I have to ask: Is it going anywhere? It’s hard to know. While I have a vague idea of the #OWS agenda, the full scope of the...
View ArticleTaking it to the Tweets!
How Social Networks have Revolutionized the Way We Protest We’ve seen a lot of uprisings against institutions lately, from Occupy Wall Street to ‘Bank Transfer Day’. I’ve noticed a common denominator...
View ArticleWhat’s with all the Internet Eye Candy?
We obsess over sites like Tumblr, Fab.com and Pinterest. But why? And why you, a business owner, should pay close attention. You’ve probably heard the chatter about the newest internet craze:...
View ArticleThe Dos & Don’ts of Active Listening
I love my family, but boy, they are an interesting bunch. I joke that our family tagline is “everyone is talking, no one is listening”. They each have grand opinions and want to be heard;...
View ArticleTwitter Gets You Instant Response
I’ll let you in on a little secret: if you’re having trouble getting through to customer support, start making your woes public on Twitter and Facebook. You’re likely going to get an instantaneous...
View ArticleGot Information? Why Not – It’s Free!
I can’t tell you how many times I use Google a day. Whether I’m looking up a local restaurant or guides on how to code a drop-down list, I turn to the the search giant to help me on the day-to-day....
View ArticleAds that Work: Google Tells a Story
What makes great advertising? Experts will tell you that an effective ad should be relevant to its target audience and should connect with a consumer on a deep personal level. How can advertisers...
View ArticleThe Brand Spanking New Basecamp
Have you heard? 37Signals just launched a redesign of the very popular tool Basecamp! Along with a fresh new interface, they’ve released a set of features that adds to its ease of use. I attended one...
View ArticleA Free White Paper for Fellow Project Managers
As professionals, we constantly strive to be better at what we do and maintain our knowledge in an industry. This is true for all careers, but especially for Project Managers. In addition to staying...
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